# What Is A Customer Data Platform?

Written by Indicative Team

# **Customer Data Platform Defined**

A customer data platform or CDP is a software that aggregates and organizes customer data across a variety of touchpoints. The aim of the CDP is to collate and stitch together customer data from a variety of first, second and third party sources into unified customer profiles.

The type of data collected by CDP can either be:

- internal
- external
- [structured](/content/defined/structured-data/index.html)
- [unstructured](/content/defined/what-is-unstructured-data/index.html)
- batched
- streaming

By collecting different types of data it allows for a more comprehensive view and better understanding of customers in real time.

The CDP data collected can be separated into different categories including:

- Transactional and order data
- Behavioural, web and mobile data
- Profile data
- Product data

By aggregating and unifying data from different touchpoints, CDPs can help organizations get a more complete understanding of their customer’s behavior, delivering consistent messaging and transactional experience across all digital channels.

**In Data Defined, we help make the complex world of data more accessible by explaining some of the most complex aspects of the field.**

**[Click Here](/content/data-defined/index.html) for more Data Defined**